UMBAI: Mumbai’s legendary New Excelsior Mukta A2 Cinemas set the stage for the highly anticipated trailer launch of Loveyapa, a film that is already making waves with its captivating title song and intriguing trailer.
The grand theatre, celebrated for its historic legacy and grandeur, provided the perfect backdrop for an evening filled with nostalgia and excitement.
Known for its massive screen and impressive seating capacity of 596, New Excelsior Mukta A2 Cinemas holds a special place in Indian cinemas history, having hosted the premiere of Aamir Khan’s debut film Qayamat Se Qayamat Tak in 1988. This symbolic connection added a layer of significance to the event as Loveyapa marks the theatrical debut of Aamir Khan’s son, Junaid Khan.
The trailer was unveiled in front of an enthusiastic audience of over 300 special guests, including members of the media, influencers, and students. Attendees were treated to a first look at the chemistry between Junaid Khan and Khushi Kapoor, who star in the film. The relatable themes of trust, relationships, and the challenges of modern love resonated deeply with the young crowd.
Loveyapa tells the story of Gucchi and Bani, a young couple whose relationship is tested when Bani’s father challenges them to swap phones to prove their trust. As secrets are uncovered, the couple’s faith in each other faces its ultimate trial.
Adding to the fun and engaging atmosphere of the evening, a unique collaboration with Burger King saw all attendees served a special Loveyapa combo, enhancing the event's casual and relatable vibe.
Phantom Studios CEO Srishti Behl shared her thoughts on the choice of venue: “When planning the trailer launch, we sought a location that was both historic and iconic—something that bridged the past and the future. New Excelsior, with its incredible legacy and its connection to Aamir Khan's debut, felt like the perfect setting to introduce Loveyapa.”
Mukta A2 Cinemas CEO Satwik Lele added: “From hosting the premiere of Qayamat Se Qayamat Tak to unveiling the trailer of Loveyapa, it feels like a full-circle moment. We can’t wait to showcase this film on our big screens.
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Produced by Phantom Studios and AGS Entertainment, Loveyapa is set to hit theatres on 7 February 2025.