MUMBAI: ABAI one if India’s primary associations supporting the digital and creative arts sectors is organising Abai Fest 2013 at the University Grounds in Mysore on the 6 and 7 December 2013. This is going to be the first ever festival screening exclusive footage from all over the world in “animation and visual effects”.

“Computer Graphics has become part and parcel of International and local content creation in film and television. It provides the digital intermediation needed by filmmakers, directors and studios to mount bigger and bolder stories, themes and projects. Too little of how this is done has been exposed to the Indian public,” said ABAI & Country Head – Technicolor India president Biren Ghose.

Gravity, Superman, Man of Steel, World War Z, The Croods, Epic, Skyfall, Life of Pi and many other recent releases are testimony to the fact that computer graphics (CG) in digital production is now the new norm in filmmaking.

India is rapidly becoming a global hub for major VFX production and the domestic film industry is also adopting CG rapidly as a tool helping the director to go beyond the limits of the camera.

“Not enough awareness and screenings of animation and VFX takes place and we want to be a ‘melting pot’ venue for fun, discussion, participation and exclusively presenting content in this part of the world. Not much ‘animation’ is seen outside of the few cartoon channels,” said Ghose.

The festival would bring some of the world’s latest showcase featuring the best of what has been created in the recent past. Directors, producers and professionals will be at hand to present, meet, discuss and exhibit the state of the art.

“This will help open minds, hearts and doors in animation, gaming and visual effects (VFX). Come join us in experiencing the fun and festivity,” concluded Ghose.