MUMBAI: The year ended with a promise of a Happy New Year ahead. And literally so, the first poster of Red Chillies Entertainments Pvt Ltd’s next film directed by Farah Khan, Happy New Year (HNY) launched on 2 January. The poster was first sent to all fans and fan clubs on the social media sites as a gratification for their support. Interestingly, the hashtag #HNYposter started trending on Twitter soon after the poster was released.

The film stars Deepika Padukone, Boman Irani, Shah Rukh Khan, Abhishek Bachchan, Sonu Sood and Vivaan Shah in lead roles. The film that will release during Diwali is under-production and has an interesting genre that of a Musical Heist.

Farah said in a release, “My dream project Happy New Year takes another step towards realisation with the first poster being launched today. I believe in cinema that entertains and with a dream cast like this we hope it will be the most entertaining film of the year. Shah Rukh and I have had a dream partnership always and with this our third collaboration we hope it will be a very Happy New Year indeed!”

The film has taken a step ahead in promoting the film by tying up with Digigraph that is a preferred technology/App partner of Twitter based in Los Angeles. Digigraph, on special request from Twitter India agreed to undertake this first of its kind initiative for any film ever across the globe. Any Twitter user who is a fan of the movie or the cast as well as the director has received a personalised poster signed by the artist of their choice addressed specifically to the fan in his name in the artist’s own handwriting as well as language delivered to each fan on his/her twitter handle.

Digigraph.me co-founder & COO Tom Smart said, “We are humbled and honoured to help renowned Indian film studio, Red Chillies Entertainments Pvt. Ltd. in building awareness for the release of the poster of their new film, HNY fans from around the world will now be able to personally take part in the moment by requesting, claiming and sharing personalised, and collectable digital photos, digitally autographed by the stars in the movie and delivered instantly into Twitter newsfeeds and other social media networks.”