MUMBAI: It is rightly said that digital is the only way forward. Filmmakers too have understood that in today’s time the exchange of information is much faster, thanks to digital platforms.

And so, Red Chillies Entertainments (RCE) has decided to take its film, Happy New Year (HNY) to the audiences internationally in a unique manner. After making a mark with the worldwide theatrical release, HNY will now be available for the international fans to view it online.

The Direct-To-Fan model of release of any content has been so far used for the music industry internationally. Breaking the record and to be the first one, it is the first commercial film worldwide to release on DTF model.

“We at Red Chillies have always taken pride in establishing new trends and delighting our fans. Along these lines we bring the biggest entertainer - Happy New Year, directly to our fans through online streaming for the first time ever!” shared RCE CEO Venky Mysore.

This is the first time, any film after the theatrical release, will now release on the digital platform. While the traditional distribution markets like India and China enjoy a wide release of a Hindi film, DTF will release in other countries, barring these two traditional ones, to reach the most unconventional distribution markets.

The film will be available on Happy New Year’s website to be viewed by the fans worldwide. All you need is three very basic things for the viewing – basic internet connection, a device to watch it on and a credit card. At a minimum price the film can be viewed and the best part is that it can be watched on ones computer, phone or any other digital device as long as you have a very basic internet connection.