MUMBAI: HDFC Life, has extended its association with Hindi film ‘Hawaa Hawaai,’ directed by Amole Gupte and presented by Fox Star Studios, by sponsoring the education of the four children featured in the movie, who come from financially challenged backgrounds.

HDFC Life senior executive vice president and head, marketing, products, digital & e-commerce Sanjay Tripathy said, "As a brand, we have always propagated ‘Independence and Self respect’ or ‘Sar Utha Ke Jiyo,’ as a way of life. In line with our brand philosophy, we were very keen to ensure that the four children featured in the movie receive quality education and any other vocational or co-curricular training required to help them build a sound foundation. We, in association with Aseema Charitable Trust, a Mumbai based NGO working for the rights of underprivileged children, are sponsoring the school education of the four financially challenged children featured in the movie."

For the three children studying in municipal schools, the sponsorship would include all educational material, complete school uniform, participation in co-curricular activities such as art, sports, computers, etc., extra classes and remedial help within and outside school hours, counseling if required, a nutritious meal in school every day. “For the fourth student studying in another school, this would include school fees, expenses for uniform and educational material and any tuition or after school support required,” added Tripathy.

Fox Star Studios India CEO Vijay Singh said, "Hawaa Hawaai is a very special film for us. Amole Gupte's magical film touched the hearts of the people of the country and we are thankful to all our partners specially HDFC Life for believing in Amole's dream as we did and supporting it with the way they have. It's a very special relationship that we shall continue to cherish."

Gupte concluded, "On behalf of Salman Chhote Khan, Ashfaque Khan, Maaman Memon and Thirupathi Kushnapelli, I thank HDFC Life for sparing a thought for their well being by supporting their education at Santacruz Municipal School and St. Elias High."