Mumbai: Jio Studios, the media and content arm of Reliance Industries Ltd. and SVF Entertainment, an entertainment conglomerate of Eastern India - the two powerhouses in the Indian entertainment industry, have joined forces to bring their cinematic expertise to the vibrant Bengali market through a long-term partnership. This collaboration aims to produce a multitude of blockbuster films in the years to come, creating new opportunities for fresh talent and elevating Bengali language content to unprecedented heights.
With a shared commitment, the partnership will draw on the strengths of both companies, combining Jio's cutting-edge technology and digital infrastructure with SVF's legacy in Bengali cinema. Founded in 1996, SVF has a storied history of producing some of the biggest hits in Bengali cinema and has been at the forefront of the industry's growth and development.
This partnership is not only focused on producing repertoire of films but also on creating high-quality content that will focus on wider distribution, spreading their impact and influence across the world. With an incredible line-up of over a hundred titles announced recently, Jio Studios aims to release an array of stories in various genres, including original web series and films, across multiple regional languages such as Marathi, Bengali, Gujarati and Bhojpuri.
This latest development is a testament to Jio Studios' unwavering dedication to creating and distributing high-quality content, bringing viewers fresh and exciting stories from a variety of voices and perspectives. The partnership between Jio Studios and SVF Entertainment is poised to create the ideal platform to produce creative and captivating content that resonates with the Bengali audience.
SVF Entertainment director & co-founder Mahendra Soni expressed, “The alliance has marked a significant progress in 2023. This distinct partnership will broaden the horizon of creativity and contribute to the overall development of the industry. With a shared commitment to excellence, this partnership is set to elevate Bengali language content to unprecedented heights, taking the region's film and entertainment industry to the next level.”
Expressing his thoughts for the collaboration with Jio Studios and the upcoming films, SVF Entertainment co-founder Shrikant Mohta said, “The film line-up would feature highly skilled artists from Bengal. The announcement of their releases in partnership with Jio Studios was an exciting and momentous phase in Indian entertainment. Furthermore, the importance of storytelling taking center stage during the current era of explosive digital disruption, making this partnership even more meaningful.”
Expressing her delight at the association, RIL Media & Content Business president Jyoti Deshpande added, "The partnership between SVF Entertainment and Jio Studios is a powerful collaboration that seeks to create local language stories and make them mainstream. This vision is to contribute to the growth of the entire entertainment value chain, from production to distribution and everything in between. The SVF Jio Studios strategy is game-changing in that it will unlock value from incredible stories and intellectual properties that the two companies have banked in the past, present and future.”
The partnership between SVF Entertainment and Jio Studios is a mission-driven initiative that seeks to create amazing content made in India and showcase it to the world in an inclusive manner. It also marks a new chapter in their journey to showcase stories and champion the creative excellence of storytellers.
