MUMBAI: Maya Academy of Advanced Cinematics (MAAC), the animation and VFX training academy, has associated with the upcoming Hollywood release The Amazing Spiderman.

A co-branded TV campaign has been launched across national channels which blends the brand and film seamlessly in a creative that links the fantastic visual effects of the film providing an inspirational creative platform for all aspiring students who wish to pursue animation and VFX as a career.

Since the film showcases high-end VFX and stunning animation, the alliance is a step towards providing an inspirational platform for their aspiring students in India.

Said MAAC Sr. VP and Marketing Head,Bhavika A. Chouhan, “This alliance, for us, is a step towards creating an innovation for MAAC – by aligning with an entertainment platform, thereby reaching out to our core target – aspiring students in India who wish to look at animation and VFX as a serious career. With this alignment, MAAC looks at a bigger picture for its students by motivating them to have higher aspirations in this field and forge ahead with great confidence in their skills. It reflects the technological expertise that MAAC imparts to its aspiring students, showcasing potential and growth that one looks out for in his career choice.”

Blue Bang Media & Entertainment is the agency behind this alliance.

Said Sharda Ratnam, vp- Branded Content, Blue Bang Media & Entertainment, “ By aligning with a film such as The Amazing Spiderman, MAAC positions itself as a leader in the Animation & VFX industry. The creative was developed by seamlessly integrating those jaw-dropping, spectacular shots from the film which showcase the stunning visual effects & Spidey’s world. The key idea was to create an inspirational promo that would prove to be a creative springboard for the MAAC students. Since the core philosophy of MAAC is providing the best training in this field, we have amplified this in the creative by linking it to one of the most anticipated & relatable characters in film history, Spiderman which has a deep connect with most youth.”