MUMBAI: Viacom18 Motion Pictures has partnered with #fame to promote its film Manjhi - The Mountain Man through a digital and social media campaign.

As the official live video partner of Manjhi, #fame created digital content for the film, which spreads its message.

The movie has seen more than 20 hours of live video content being created, which includes exclusive interviews with the film’s cast, city promotional tours and press events and customised live content around the film created by talent performing on the #fame app. #fame beamers from respective cities followed the cast throughout the promotional tour to create content and engage fans.

Apart from live beaming, #fame conceptualised an Independence Day themed video with lead actor Nawazuddin Siddiqui, which captured the larger message of Manjhi - The Mountain Man The video, ‘Happy Swantantra to you’ has already garnered more than 1.1 million views across platforms.

“As India’s No.1 live video entertainment platform, #fame is home to the country’s millenial audiences and a powerful movie like Manjhi, which has a strong message for the youth resonated well with this audience. Through #fame, the build up and excitement of Manjhi scaled up further with the promotional tours, special events and fan interactions with the cast all being captured live. Our objective is to deliver compelling live entertainment to every smartphone carrying youth,” said #fame CEO Saket Saurabh.

“It was great to be associated with #fame for the promotions of Manji- The Mountain Man. The film has received an overwhelming response through the trailers. We wanted to engage strongly with digital audiences and the partnership with #fame was a great fit for this,” added Viacom18 Motion Pictures VP marketing Rudrarup Datta.