MUMBAI: Anushka Sharma’s debut as a part producer in NH10 and essaying a performance oriented, award seeking role, does not quite excite the moviegoer. A dark movie with the theme limited to a particular region and honour killing as the base, further affected by an ‘A’ certification, limits its audience, compounded by the exams period.

The film starts off with five to ten per cent occupancy at multiplexes with single screens’ occupancy being even poorer. NH10 improved over Saturday and Sunday to collect Rs 12.8 crore in its opening weekend.

Dirty Politics, which collected Rs 4.2 crore over its first weekend, barely managed to add another Rs 2 crore over the next four days to end its first week with Rs 6.2 crore.

Badmashiyaan proved to be a total disaster, managing to collect just about Rs 75 lakh in its first week.

Choreographer Ganesh Acharya’s production, Hey Bro, is rejected all around. The film fails to attract the audience and manages to collect just about Rs 1 crore in its first week.

Dum Laga Ke Haisha is the only film that stays afloat despite having a slow start. After performing better in its second weekend as compared to its first weekend, the film holds steady to collect Rs 8.32 crore in its second week thus taking its two week tally to Rs 18.96 crore. The film has emerged as the only wholesome family entertainer in quite some time.

Badlapur: Don’t Miss The Beginning adds Rs 3.6 crore in its third week to take its three week total to Rs 47.7 crore.