MUMBAI: New York City’s South Asians in Media, Marketing and Entertainment Association (SAMMA) will present actress Priyanka Chopra with this year’s Trailblazer award at its North America conference.

Said SAMMA co-founder Rajan Shah, “With Priyanka’s push in the US as a musician and singer, she is pushing into exciting new creative territories and taking creative risks which is essential to being a great artist. SAMMA is honoured to award Priyanka Chopra our 2011 Trailblazer Award, blazing a new path for Indians in entertainment.”

"Through her hard work, sincerity and her personal ambition to push herself as an artist, Priyanka is the perfect role model for South Asians in entertainment, not just in the US but around the globe,” he added.

Previous recipients of this prestigious award include filmmaker Rohan Sippy and CNN correspondent Sanjay Gupta.

The conference will be held on 16 and 17 September.