MUMBAI: Theatrical chain PVR Inox has introduced Screenit, an innovative platform exclusive to  its  app that transforms how audiences enjoy films. With it, movie lovers can create or join personalised screenings at their chosen cinemas, enhancing the cinema experience through customisation.

Building on the success of classic film re-releases, Screenit  offers over 500 titles, allowing audiences to curate screenings of their favorite films across more than 120 locations nationwide. Overall, PVR operates 1,739 screens across 353 properties in 111 cities in India and Sri Lanka

“Screenit is more than just a platform—it’s a transformative step toward redefining the cinematic experience,” said  PVR Inox  Luxury Collection and Innovation CEO Renaud Palliere. “It empowers audiences to choose what, when, and where to watch, all while offering exciting rewards and fostering community connections.”

“Screenit celebrates nostalgia while offering a modern, flexible way to enjoy films,” said PVR Inox Chief Business Planning & Strategy Kamal Gianchandani.“It’s an innovation that brings timeless cinema back to life on your terms.”

The process is simple: users can explore the Screenit platform to find or create shows by selecting preferred movies, times, and locations. A minimum of two tickets is required to create a screening, enabling users to invite friends or join existing shows.

Beyond customisation, Screenit incorporates a rewards system. Users can share unique promotional links to invite others to join their screenings. For each ticket booked through these links, users earn exciting incentives, supporting a communal movie-going experience.

Additionally, the ‘promote & earn’ feature allows users to create promotional links for current movies, earning two per cent  of the ticket sales as cash incentives for shares made via social media or messaging platforms.