MUMBAI: PVR Cinemas, a movie exhibition company in India has recently commenced another new venture to woo its audience. The company has launched an exclusive range of merchandise for its patrons to give them an even closer feel to the nuances of the movie. These merchandises are integrated with PVR’s F&B service.

PVR, being the cinema partner of the film Singham Returns, has associated with the Bollywood production house for the first time. As part of this, it will introduce exclusive Singham Returns popcorn bags, sippers for beverages and lunch boxes that can also be carried home by patrons, as souvenirs.

PVR Pictures president Kamal Gianchandani said, “Cinema watching in India is changing at a dynamic rate. Today, the patrons demand a personal- visual treat when they enter to watch a movie. Internationally, movie merchandising is extremely popular with cult movies like Star Wars, Harry Porter series, Jurassic Park and many more. PVR, being the industry leader leaves no stones unturned to offer its patrons a global- standard movie watching experience in the country.”

PVR has launched a series of candy merchandising with Disney as well with its ‘Take Home Disney collection’ for international characters like Spiderman and Princess. Some upcoming merchandise includes the likes of Cars and Avengers. 

The movie Singham Returns is slated to release on 15 August 2014.