Mumbai: Ormax Media has recently released a report, "Streaming Originals in India-The 2022 Story." This report looks at the top original shows and films released in 2022, in Hindi & international languages, in three parameters: viewership, marketing buzz & content strength.
This report focuses only on original content and does not cover other ‘non-original’ content on streaming, such as theatrical films, catch-up television, sports, etc.
Most watched
The category of most-watched Hindi shows is led by Rudra: The Edge of Darkness, which has an estimated viewership of 35.2 million. Disney+ Hotstar takes seven positions in the top 15, followed by Prime Video and MX Player (four shows each).
In the category of most-watched Hindi films, three films—A Thursday, Cuttputlli, and Govinda Naam Mera—all on Disney+ Hotstar—crossed the 24 million Indian viewership mark in 2022. Disney+ Hotstar (seven films), Prime Video, & Netflix (four films each) share the top 15 spots.
Franchise shows, including those from the Marvel Cinematic Universe, dominate the international list, taking each of the top eight positions. Most-watched international shows lead by House Of The Dragon with 28.2 million views.
Most buzzing
Buzz, a score on a 0–100 scale that measures the per cent of the audience who recalled the show or film unaided when asked to recall upcoming or recently-launched streaming shows or films.
In the most-buzzing Hindi show, Panchayat season two (on Prime Video) generated the maximum buzz with 34 per cent, followed by Rudra (on Disney+ Hotstar). Franchise shows take nine out of the top 15 positions on the list.
Most-buzzing Hindi films featuring theatrical stars dominate the list.
Geheraiyaan was the most-buzzing direct-to-OTT Hindi film of 2022, with 25 per cent, by a wide margin.
Most-buzzing international show Stranger Things season four leads the list with a score, recording a higher buzz (26 per cent) than all Hindi series except Panchayat season two and Rudra.
Ormax power rating
Ormax Power Rating (OPR), a score on a 0-100 scale that represents how much a show or a film is liked by its viewers.
In most-liked Hindi shows, Panchayat season two was adored by the audience, with its high OPR of 75 placing it number six on the all-time list, on which The Family Man season two, another Prime Video show, holds the top spot (OPR 85). Sony LIV’s Rocket Boys and Netflix’s Delhi Crime season two take the next two spots.
In the most-liked Hindi film category, A Thursday was loved by the audience with 66 OPR, while Disney+ Hotstar takes three of the top four spots. Netflix dominates the top ten list, with five out of the six positions from number five to number ten.
In terms of most-liked international shows, Stranger Things season four is the second most-liked international show to date (since the start of tracking in 2020) after Money Heist (seasons four & five).
The top 10 list features shows from a variety of genres and languages but is primarily franchise-led.
In the most-liked international films category, The Gray Man, featuring Dhanush in a key role, was the only international direct-to-OTT film to touch the 70 OPR mark in 2022.
