MUMBAI: Shemaroo Entertainment has acquired the exclusive television distribution rights to Red Chillies Entertainment’s film library.
The deal includes a dozen blockbuster films of Shah Rukh Khan namely Main Hoon Na, Om Shanti Om, Chalte Chalte, Phir Bhi Dil Hai Hindustani, Kabhi Haan Kabhi Naa and Asokaamong others.
Shemaroo Entertainment director Hiren Gada said, “We are excited to join hands with Red Chillies to distribute its content on TV platform. This is just the beginning of a synergic relationship with them and we hope to go a long way ahead. The catalogue that we have acquired is definitely a value addition to our library as Shah Rukh Khan is the superstar of the industry and his movies have mass appeal. Also these films are across different genres and connect with all age groups.”
Red Chillies Entertainments CEO Venky Mysore added, “Shemaroo is one of the oldest companies in business, owns a diverse library of content, they have great relationships across TV networks and this association will definitely add value to both organizations, we are looking forward for a mutually beneficial relationship with them.”