MUMBAI: The venerable Sri Adhikari Brothers has thrown its  hat into the comedy ring, announcing a partnership with Maruti Films to produce Dhamaal 4, the latest instalment in the wildly popular Hindi cinema comedy franchise. The deal pairs the media mogul with the acclaimed duo of Inder Kumar and Ashok Thakeria, creating what promises to be a match made in slapstick heaven.

With more than four decades in Indian media, Sri Adhikari Brothers brings considerable heft to the project. The company has cast its net widely across the entertainment landscape, with ventures in broadcasting, content production, digital platforms, film production, VFX studios and news publications. To date, the group has launched seven broadcasting channels, produced or been associated with more than 10 feature films, and amassed a content library stretching to 6,000 hours.

Sr Adhikari Bros chairman Markand Adhikari could barely contain his glee at the announcement: "Our aim is always to branch out into all verticals of media and grasp new opportunities. We are delighted to be associated with Maruti Film International, Inder Kumar and Ashok Thakeria for multiple projects in coming years, including the popular franchise of laugh riot Dhamaal."

Industry insiders suggest this partnership could inject fresh comedic blood into the Dhamaal series, which has had audiences rolling in the aisles since its debut. Kumar and Thakeria's knack for producing box office gold combined with Adhikari's media savvy might just be the secret sauce needed to keep the franchise's funny bone intact.

For Indian cinema-goers bored of the same old song and dance, Dhamaal 4 promises to be just what the doctor ordered—a hearty dose of mirth medicine. With filming expected to commence later this year, fans should prepare their funny muscles for a thorough workout.