MUMBAI: Tips Industries Ltd has tapped social media to promote the Riteish Deshmukh-Genelia D‘souza-starrer Tere Naal Love Ho Gaya.

The film‘s promotional campaign on Facebook has already created a buzz. Superseding the fan-base of several competitor movie pages, Tere Naal Love Ho Gaya has already crossed 2,80,000 plus fans with high engagement in terms of interactivity.

The Tere Naal Love Ho Gaya fan page on Facebook is a hit among its fans with content on the page, a mix of exclusive pictures, videos and songs. They are constantly being engaged via campaigns, gratification and exclusive content.

Said Tips Industries managing director and chairman and the producer of Tere Naal Love Ho Gaya Kumar Taurani, "It has been our attempt to regularly interact and share all the exciting content from the film first with our loyal base on Facebook. The interaction levels are proof that they are enjoying the songs and videos of the film and are eagerly waiting for the release on 24th Feb. Along the way, our base has given us some very valuable feedback and inputs on our marketing efforts."