Mumbai: Exhibitors (single screens as well as multiplexes) have decided to increase the number of shows of Barfi after it was announced that the film is the country‘s official entry to the Academy awards next year.

Said Fun Republic Head of Operations Anand Vishal, "We are still receiving an overwhelming response for the film at the box office. Currently, I have seven shows of the film running and all are doing well. We shall take the final call on the new programming by today afternoon."

Observed Cinemax Pvt Ltd, Head Marketing Girish Wankhede, "We have increased about two shows at all of Cinemax plexes with effect from Monday. This will not affect other films. We will adjust the extra Barfi! shows by changing the timings from today."

"We have been showing Barfi! in only one show, and for the rest we are showing Heroine. But we will take a call today itself to increase the number of shows of the Anurag Kashyap-directed film." said a Chitra Theatre (single screen) manager.

Barfi has been selected by the Film Federation of India to represent the country in the foreign films segment at the 85th Academy Awards.