Unique marketing strategy for YPD 2

Unique marketing strategy for YPD 2

Dharmendra

MUMBAI: Everyone is aware that the promo of the Dharmendra, Sunny Deol and Bobby Deol-starrer Yamla Pagla Deewana 2 (YPD 2) is out.

The makers have now come out with an interesting promotional idea that the makers of the film have come up with. They got innovative with the film?s first look by offering the audiences the opportunity to view the trailer through the good, old and now-forgotten bioscope!

This YPD 2 bioscope is going to be placed at cinema halls around the country. Winners of the film-related contests will be able to get their pictures clicked while they are watching the trailer through the bioscope.

It is said that it was the veteran actor Dharmendra‘s idea of using the bioscope. Commented the Satyakam star, "It‘s great to see that this unique old-world instrument is being used for our film‘s promotions."

The film, directed by Sangeeth Sivan and also starring Neha Sharma, Kristina Akheeva, Anupam Kher, Johnny Lever, Annu Kapoor, Sucheta Khanna is set to release on 7 June.