NEW DELHI: The India Pavilion at the forthcoming Cannes Film Festival next month will be set up once again by the Federation of Indian Chambers of Commerce and Industry (FICCI) in coordination with and on behalf of the Information and Broadcasting Ministry.

FICCI has asked filmmakers wanting to take stalls or take advantage of other facilities at the India Pavilion to send in their requests by 20 April.

An India Film Guide featuring details of registered participants will also be brought out for distribution during this international fete at the Pavilion.

A major film delegation, led by Ministry joint secretary Sanjay Murthy and Directorate of Film Festivals C Senthil Rajan, is expected to attend the meet.

The India Pavilion will be showcasing Indian cinema across linguistic, cultural and regional diversity with the aim of forging an increasing number of international partnerships in the realms of distribution, production, script development and technology, and promoting film sales and syndication.

Promoting India as a film destination will be a major emphasis this year and details will be given about the advantages of filming in India.

The 68th Cannes Film Festival is being held at the coastal city of Cannes in France from 13 to 24 May.