MUMBAI: Fandango announced late Tuesday that it has bought movie promotions rival Quantum Rewards, the number one provider of ticketing promotions and owner of Hollywood Movie Money.

Fandango’s own movie promotions arm was number two prior to the sale agreement. The NBCUniversal-owned ticketing giant will now zoom to number one in movie promos and gift cards with Quantum added to the fold. The deal is expected to close by third quarter of 2013.

Quantum’s Hollywood Movie Money currency, used worldwide in 28 countries, will now be accepted through Fandango’s website and apps which get over 41 million visitors monthly. The union also boosts Fandango’s movie ticket promotions reach to over 95 per cent of US theaters as well as international markets.