MUMBAI: Banijay Asia, founded by Deepak Dhar, has appointed Rishi Negi as chief operating officer (COO). The group recently announced its entry into the region with a commitment of producing scripted and non-scripted content across genres including digital and films for India and South East Asia. Negi will report Dhar, Endemol Shine’s former managing director.
Talking about his new role, Negi said, “With so much happening in the entertainment industry, we aspire to produce some exceptional and challenging content across genres. Deepak Dhar’s vision is to build Banijay Asia as undisputed leader in the content space for the region, and I am looking forward to working with him closely in this journey.”
Negi joins Banijay Asia with over two decades of experiences across entertainment, hospitality and retail. His repertoire of work includes key positions to drive growth strategies across corporate giants like Emerald Asia Media, Fame India Limited, Pizzeria Restaurants and Taj Group of Hotels amongst others.
Banijay Group recently entered the Asian market in partnership with media veteran Dhar. The newly formed entity, Banijay Asia, will produce content, fiction, non-fiction, digital programming and films, across platforms.
Commenting on the latest development Dhar said, “We are extremely delighted to have Rishi on-board the Banijay family. His vast experience and expertise is the perfect addition to our growing team and I am confident he will add much more momentum to our journey of becoming leading content producers in the region.”
The group has a growing library of formats and programming of more than 20,000 hours spanning entertainment, factual, drama, factual entertainment, kids and reality.
Some of the leading formats and shows include Versailles, Occupied, Rebecka Martinsson, The Restaurant, Black Lake, The Secret Life of Four Year Olds, Survivor, Undressed, Temptation Island, Keeping up with the Kardashians, Fort Boyard, All Against One, Wolf Creek, Underbelly, Wife Swap, Wild Things, Being Human, Location LocationLocation and The Girl with the Dragon Tattoo among many others.
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