MUMBAI: Comcast, the largest cable company and home internet service provider in the United States on 11 March announced that it has signed an agreement with Sony Pictures Home Entertainment (SPHE) to sell the studio’s titles through the Xfinity On Demand – the digital store for Xfinity, the company’s rebranded trademark for triple play services in Comcast's largest markets including the company's digital cable, cable Internet access and cable telephone services and radio.

In the coming weeks, Xfinity TV customers will be able to purchase Sony Pictures movies and TV shows to own and access any time, any where, on any device, often before the DVD release.

The Sony Pictures library is a terrific addition to Comcast’s rapidly expanding offering of hit films and TV shows available for purchase. Comcast Cable Senior Vice President of Content Acquisition Michael Schreiber said in a press statement, "The response to the digital store has been encouraging and tells us our customers love the flexibility and ease of purchasing content directly from Xfinity On Demand to watch when and where they want it."

"Sony Pictures is pleased that this agreement brings significant titles to Comcast customers," said SPHE President Man Jit Singh.  "We deeply value our relationship with Comcast and look forward to working closely with them to meet the needs of all audiences."

Among the first titles available for purchase will be the multi-Academy Award nominated American Hustle which will be available to own digitally on March 11. 

Other Sony Pictures movie and TV titles that will be available for purchase in the coming weeks include the critically-acclaimed TV series Breaking Bad, as well as popular movies such as Captain Phillips, Cloudy with a Chance of Meatballs 2, The Amazing Spiderman and 21 Jump Street.

Comcast customers have the ability to purchase movies and television shows – often weeks before they are available to rent or purchase on Blu-ray and DVD – and store them seamlessly in the cloud. Their content can be enjoyed anywhere, anytime, on their TV, PC or mobile devices. Purchased titles are added to customers’ On Demand menus which are easily accessible on the TV, online or via the Xfinity On Demand Purchases app.

The Comcast catalog now includes content from FOX, Lionsgate, NBCUniversal, Sony Pictures and Warner Bros.