Mumbai: Boddess Beauty, India’s leading multi-brand retailer proudly announces its partnership as the official brand partner for the much-awaited Netflix film "Kho Gaye Hum Kahan'' by Excel Entertainment & Tiger Baby starring Ananya Panday, Siddhant Chaturvedi and Adarsh Gourav. This collaboration sparks a dynamic union between two pioneering forces, meeting the ever-evolving desires of today's beauty enthusiasts, harmonizing flawlessly with the film's captivating narrative essence.

The synergy between "Boddess Beauty'' and "Kho Gaye Hum Kahan'' is evident as the film unfolds the lives of Ahana, Imaad, and Neil—portrayed by Ananya Panday, Siddhant Chaturvedi, and Adarsh Gourav, respectively. Anchored in a world dominated by social media, the narrative explores their journey in maintaining authenticity amidst the pressures of online personas. This resonates strongly with Boddess Beauty's vibrant community, mirroring the quest for authenticity portrayed in the film. Just like the characters' pursuit of genuine selves, Boddess Beauty thrives as a hub for those seeking real beauty experiences. It's a platform that celebrates diverse beauty while championing individual uniqueness in today's digital landscape.

This collaboration allows Boddess Beauty to showcase its role as the ultimate beauty destination within the film's narrative, elevating the brand's significance and relevance. This collaboration is poised to spotlight the cohesive synergy between Boddess Beauty and the cinematic brilliance of "Kho Gaye Hum Kahan."

Boddess Beauty founder and CEO Ritika Sharma remarked "This association is an exciting venture for us at Boddess Beauty. Our mission at Boddess Beauty is to bring esteemed beauty and wellness brands directly to our consumers. A film release on Netflix gives us an unparalleled opportunity to expand our consumer base, reaching an untapped audience while exploring newer avenues. This collaboration resonates with our ethos of providing an innovative, diverse, and immersive beauty experience to our patrons."

Adding to its impact Excel Entertainment marketing director Rhea Wagh said, "Ananya's portrayal in 'Kho Gaye Hum Kahan' epitomizes a modern-day narrative that beautifully aligns with Boddess Beauty's ethos. This partnership is about curating an experience where storytelling meets innovation, resonating powerfully with audiences."

This partnership amplifies Boddess Beauty’s commitment to delivering quality, diversity, and innovation in the beauty landscape.