MUMBAI: Entertainment and music catalogue giant Saregama - custodian of over 140,000 musical gems - has signed on the Ketan Kanakia founded Novex Communications for its music catalogue.

The latter will now collect  public performance licence fees from organisers, if Saregama’s music is being played during on-ground events.

Recognising Novex's established presence in the music rights landscape, encompassing labels like Zee Music and YRF, Saregama aims to leverage its expertise to maximise the monetisation of its iconic tracks.

The partnership, announced via LinkedIn, highlights a shared commitment to "preserving musical legacies" while delivering dynamic live experiences.