MUMBAI: Rainbow HD Holdings LLC (Voom HD), a subsidiary of Rainbow Media Holdings LLC and PCCW Ltd, IPTV multichannel video operator, have inked a carriage agreement to launch the Voom HD channel in Hong Kong, marking the channels entry into Asia.

Emerging as one of the first 24/7 high-definition channels in Asia, Voom HD offers the international marketplace a perspective on adventure travel, fashion, luxury lifestyle, art, live concerts, action sports and video gaming.

Voom HD‘s launch on PCCW, which was facilitated by Gang TV president Gregory Ang is also innovative in its bi-format roll-out strategy, allowing viewers to view the content both in standard definition (SD) beginning 18 April and in HD shortly thereafter. The channel will be subtitled in Chinese for both SD and HD offerings, informs an official release.

"Rainbow has produced a high-quality, industry-leading channel that is sure to resonate among our taste-making viewers," said PCCW executive VP marketing and content development Janice Lee. "VOOM HD‘s content is spectacular and we look forward to being the first to bring it to Hong Kong."