MUMBAI: Keeping in mind, the youth as the target, India’s English lifestyle TV channel NDTV Good Times has revamped itself to show a charismatic, vibrant new look. A slicker look, energetic anchors and edgier shows is what is planned to engage the gen Y.

Innovatively, a hashtag sign has been introduced in the tagline to integrate social media with the channel name. #LiveYoung will define the channel. NDTV Good Times along with hangout place Shiro will run an online contest to shower four lucky winners with a chance to join the celebrity party. The Shiro and NDTV Good Times twitter handles will be running contests for the #LiveYoung party.

Speaking on the occasion, NDTV Good Times channel head Arati Singh said, “With an increasingly maturing lifestyle space in India at an inflection point, and as pioneers/leaders in that space, we are redefining the lifestyle entertainment category codes by now catering to the youth and focusing on food, travel and fashion. Our content, look, feel and packaging will now clearly reflect this change. In the new avatar, the channel will take a fresher, edgier and more relevant approach to its programming targeted towards the young and the young at heart, and this association will also help us further our relations in the world of entertainment and hospitality.”