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Rajat Jain is the new executive vice president and business head of Sony Entertainment‘s SET MAX channel.
The channel, launched by SET to focus on movies and cricket, turned two on 8 October. Jain has one been given a one-point agenda by Kunal Dasgupta, CEO of Sony - to oversee the complete revamp of the channel.
Jain, who joined Sony as a key member of its corporate strategy team, hopes over 80 per cent of the revamped channel‘s revenue will come from ad sales, has this to say says, "We will feature only the best and most entertaining films ranging from early favourites to the best blockbusters, in all four slots every day, and not just the evening prime time slot. And, of course, we shall continue to bring viewers the best cricketing action too!"
The new look MAX, which will be launched from November, will also have a special theme for the prime time films on Wednesdays and Thursdays. In November, the channel plans to telecast comedy films every Wednesday, while action films will be shown every Thursday of the month.
MAX is also bringing the whole family together on Sundays, with all-time favourites in the 12.30 pm slot, with films like Bobby, Roop Ki Rani Choron Ka Raja
