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Business channel CNBC India is keenly pushing its ‘Managing India‘ brand forward. ‘Managing India‘ is a half-hour program that showcases company leaders and people whose hands are on the pulse of corporate India.
It was in July in Mumbai that it conducted the first of its events under the brand which brought CEO‘s of companies and corporate bigwigs together to thrash out issues affecting the corporate and business world.
Now the next event oin the series will be held in Delhi on 9 October and will be sponsored by technology majors Sun Microsystems and Azim Premji‘s Wipro.
According to Sunil Nair, marketing manager CNBC India, since the event is in Delhi it will have a political flavour with discussions centering on the state of the economy. Politicians from different parties as well as crucial decision-makers from major companies will be present. They will all get a chance to present their viewpoint. The focal point of the meet is to discuss the state of affairs of India Inc. and offer suggestions as to how the economy and industry can move forward at a time of recession and global uncertainty. The business leaders will also offer their advice as to what shape government policies should take.
The Delhi event will be shown on the channel on 19 October with hour-long repeats on the 20th and 21st.
Reponding to reports that CNBC India is looking to tie up with regional news channels, Nair said that they were looking at states like Gujarat which are business oriented but that nothing concrete had come through as yet.
As far as content is concerned the channel is focussing on the evening band called ‘Executive Suite‘. It features incisive business analyses, data on the stock markets from here as well as America, discussions with corporate executives on the days events as well as how well their companies are performing. There is also a program called ‘Digital Evolution‘ which analyses how companies are using the latest technology to expand their business and gain competitive edge.
