MUMBAI: US broadcaster Discovery has announced that Bruce Campbell is its president, digital media, emerging networks and business development.

Campbell is currently NBC Universal executive VP business development.

Campbell will oversee worldwide business development activities for Discovery including acquisitions, joint ventures and all major business transactions.

Among Campbell‘s responsibilities will be leading Discovery‘s new media operations including the development of new distribution platforms for Discovery’s original content, the creation of digital media extensions for the company‘s stable of brands, and overseeing Discovery’s new media services.

Discovery US president and CEO David Zaslav says, " Bruce is one of the most strategic dealmakers in the media industry. Through his extensive involvement with NBC’s cable assets and his instinctive ability for business development, Bruce has a long history of creating shareholder value.

“This is a key operating role for Discovery and Bruce’s leadership skills and business acumen will be critical to further developing our new media activities into a key growth engine for the company."

Discovery veteran Clint Stinchcomb has also been named Discovery Emerging Networks Group executive VP, GM. This consists of Discovery HD Theater, Discovery Times Channel, The Military Channel, Discovery Home Channel, Discovery on Demand, Discovery Mobile and Turbo. Stinchcomb will report to Campbell.