MUMBAI: NATPE Mobile++ organisers have secured three digital and interactive media executives as keynote speakers for the third annual NATPE Mobile++ event, which will kick off NATPE‘s conference and exhibition on 15 January 2007.

Endemol UK director interactive media Peter Cowley; CBC Corporation vice president wireless Cyriac Roeding and FMX FremantleMedia chief creative officer Gary Carter will participate.

In an interview format hosted by Paidcontent.org publisher and editor Rafat Ali, Peter Cowley‘s opening keynote will discuss Endemol‘s mobile, gaming and interactive broadcast activities for a number of its properties, including Deal or No Deal, Get Close to the Sugar Babies and Big Brother. Cowley will also speak about the UK ?15 million digital investment fund they have set up to develop new opportunities in digital media, asserts an official release.

Billed as the most valuable thirty minutes you could spend all year, Cyriac Roeding‘s keynote session will address the next generation of media and the newly expanded media model: the convergence of Hollywood and Silicon Valley; the next generation of content; how traditional media platforms become interactive assets and how advertising needs to quickly follow this trend.

Digital veteran and visionary Gary Carter‘s closing keynote will reveal the biggest business opportunities and pitfalls in the digital industry. Carter will share his perspective on the most lucrative opportunities in the media space.

NATPE Mobile++‘s line-up of guest speakers also includes: BET EVP and COO BET Interactive Scott Mills; Microsoft VP corporate media content and partner strategy group Blair Westlake; CBS EVP chief of research David Poltrack; Amp‘d Mobile founder and CEO Peter Adderton; Americas VP integrated fremantle licensing worldwide marketing and interactive Keith Hindle; QuickPlay Media CCO and co-founder Raja Khanna; Fox Sports Interactive senior VP business development Jon Smelzer; Sprint senior manager consumer communications partner development Howard Coonley and Mobile content consultant Graeme Ferguson