MUMBAI: To further expand its distribution in the US market, general entertainment channel (GEC) Colors, known as Aapka Colors in the US and Canada announced its partnership with Verizon FiOS TV.

It will join several other top South Asia-targeted programming services - TV Asia, SET Asia, Star India, Star Plus and Zee TV in Verizon’s South Asian programming package which retails for $34.99 (Rs 2049.19).

The addition of Aapka Colors brings a power packed programming mix from scripted series and reality shows to the biggest Bollywood blockbuster movies, award shows and special events to Verizon’s South Asian programming line-up.

The network is dedicated to providing wholesome viewing for the entire family through reality programs like Mission Sapne, Fear Factor: Khatron Ke Khiladi, Dancing with the Stars: Jhalak Dikhhla Jaa and Bigg Boss.  The network also airs long running series such as Balika Vadhu, Uttaran, and Madhubala. 

Commenting on the development, IndiaCast Group COO Gaurav Gandhi said, “We are delighted to announce the launch of Aapka Colors on Verizon FiOS. The channel has been entertaining millions of viewers around the world each night with its engaging content and now Verizon customers will get a chance to be entertained and delighted by the biggest dramas, reality shows and movies on the channel. It is a household name in every South Asian home in the country and this deal with Verizon FiOS bridges a critical gap we had in our distribution to reach our audiences.”