MUMBAI: Sweden-based SCA's hygiene brand, Tempo has initiated an on ground activity in Mumbai. This campaign is basically rolled out to spread awareness on cleaning hands and using a sanitizer.

The brand has collaborated with Mumbai’s Dabbawalas at the hands of celebrity Karishma Kapoor to spread the message of hand hygiene to 1,00,000 smart foodies to follow a healthy way of eating by using a sanitizer before eating and a tissue after eating food.

Commenting on the campaign imitation, SCA MD Cecilia Edebo said, “Promoting good hygiene in sync with the local Indian eating habits, SCA aimed at bringing a smart way to enjoy food anytime and anywhere to the Kerala market. psLIVE has been an integral part in helping us achieve the same. We look forward to engaging them in our endeavor to spread our products and message on pan-India basis.”

 “We are excited with the success of this campaign. With an insightful team and extensive research we are eager to continue ideating and executing campaigns that will help the brand enhance their presence in the Indian market,” added psLIVE vice president Sidharth Ghosh.

As part of the campaign, Mumbai’s famous Dabbawalas, gathered together at various locations and placed a pack of Tempo Pocket hanky tissues and a 15ml bottle of hand sanitizers in Smart Foodie bag to 20,000 dabbas on the first day of promoting the real joy of eating with hands instead of fork and spoon. It can be observed that the brand also collaborated with fast food chain McDonalds extensively when it was just launched in the market.