MUMBAI: Entertainment Network India Limited (ENIL) has elevated Prashant Pandey to managing director and CEO with immediate effect. Erstwhile the executive director and CEO, Pandey is one of the most illustrious names in bringing in the radio revolution in India and strengthening Radio Mirchi's presence both nationally and internationally.

In the new role, Pandey will continue to spearhead the team in maintaining Radio Mirchi's leadership position in the country.

An engineering graduate in Electronics & Communications and IIM Bangalore graduate, Pandey has been associated with the company since August 2000. Over the past 14 years Pandey has been able to take Radio Mirchi to an enviable position with revenues of Rs 385 crore and a PAT of Rs 84 crore in the 2013-14. Pandey has a total of 24 years of experience in industries ranging from advertising, banking, FMCG & Media. Prior to Radio Mirchi, he has worked with Citibank, Pepsi, HUL, Mudra, Modi Revlon. His areas of strength include marketing and sales, analytics and strategy and people management. He also served as a member of the Ministry of I&B committee on fighting piracy. He is a speaker at various industry forums.

Pandey said, "It feels good to be recognised by the board.  I'm lucky to have the best team in the media industry working alongside as colleagues. I've always believed that the best of radio is still to come and the next five years will be a fabulous ride for anyone seeking professional success.”