MUMBAI: Grey India has won the advertising duties for Fenesta. The Delhi office of the agency handling the account has already started working on the account.

The brief given to the agency was to create relevance for category and leadership for Fenesta. The team of Grey had two rounds of intense discussions with the senior team of Fenesta. Many tenderloin conversations provided relief in the course of serious business.

Fenesta Building Systems president and business head Alex Murphy said, “After months of searching for a new creative partner, we are delighted to have Grey as our partner going forward. The team at Grey showed great flair and innovation during our discussions along with a clear understanding of our market and our growth desire. They have a most refreshing approach to business."

Grey Delhi vice president and branch head Samir Datar said, “We are delighted to partner Fenesta in building an all new category. Alex and his team have already done fabulous work in building a strong platform for the brand in terms of product and national reach. The strategy discussions leading up to being the partner were extremely interesting and have helped in creating a communication blue print. We are sure that we will achieve the ambitious objectives set by team Fenesta and team Grey for the brand.”

“The idea is to bring the category conversation to forefront for the target audience and lead the category. Fenesta is beautifully placed to take the leadership stance and build relevance for the category,” added Grey Delhi AVP & planning director Abhishek Chaturvedi.

Meanwhile, Grey Bangalore has brought on board Mark Flory as the new art head and senior creative director. Mark has about 13 years of experience in the industry. He started his career with McCann Erickson in Bangalore as an art trainee. His last stint was with Dentsu Communications where he was creative director. The other agencies he has worked with includes Orchard, JWT and Happy Creative Services.