MUMBAI: Dabur India has appointed LinTeractive, the digital division from Lowe Lintas + Partners to handle digital duties for its Dabur healthcare and foods division. Some of the company’s leading products that will be handled by LinTeractive include Dabur Honey, Dabur Chyawanprash, Dabur Shilajit. Along with this the agency will handle two other product web portals.

On bringing on aboard LinTeractive as the digital AoR Dabur executive vice president – marketing (healthcare and foods) Krishan Kumar Chutani said, “Our association with Lowe Lintas + Partners has been a successful one. They've understood the core insights integral to our product offerings and have delivered solutions that have made us stand out in the marketplace. As we seek to extend our reach onto the digital platform, it was only apt that we hand over the reins to our trusted partner to bring us the desired results on the medium. We look forward to some forward-thinking solutions from LinTeractive that will help our brands stay ahead of the curve."

LinTeractive will be offering capabilities including search, social, web, mobile, monitoring, analytics and campaign activation.

Lowe Lintas + Partners head of LinTeractive and CMO Vikas Mehta said, “Our decade-long association with Dabur has been a mutually rewarding journey for both of us. We are excited that LinTeractive has been entrusted with the mandate of creating interaction-marketing solutions for the healthcare products and platforms. We are keen on partnering Dabur in building their digital capabilities as we co-create digital success stories for their brands.”