MUMBAI:  Kolhapur based Sanjay Ghodawat Group has awarded creative mandate for its consumer division to Setu Advertising.

 As per the mandate, Setu will have full responsibility for creative execution and implementation in all brand-related communication channels.

Sanjay Ghodawat Group director Shrenik S Ghodawat said, “We have selected Setu to work on the launch and strategic creatives for our namkeen and packaged drinking water after a multiple agency pitch. Their approach is quite different and fresh and we are confident that they will be able to give us path breaking communication campaigns adhering to the marketing strategy developed by Muster Maven."

Setu Advertising director Rugwed Deshpande added, "Setu's association with the Sanjay Ghodawat Group is welcome due to many reasons. Primary of these is the sector that we have an opportunity to work in. The retail sector presents countless opportunities and possibilities for creativity as well as execution. Also, the Group's experience with the masses has lent them great insights into consumer behavior. We intend to bridge this understanding with creativity and strategy, to create stronger brands. Apart from that, it is always a matter of pride to work alongside a company of the size and aspirations as that of the Sanjay Ghodawat Group has. We hope to build a long-term relationship for other sectors of the Sanjay Ghodawat Group in future as well.”

Muster Maven CEO Vinod Maven said, “We are happy to have Setu on board and we believe that they would do justice to our marketing strategy and develop campaigns based on key consumer insights for the cluttered category that Sanjay Ghodawat Group's consumer division is planning to enter.”