MUMBAI: As part of its distribution-strengthening strategy, BIG MAGIC Bihar & Jharkhand the regional entertainment channel from the Reliance Broadcast Network stable, inks distribution deal with Airtel Digital TV becoming available on Channel No.628. Airtel Digital TV subscribers will now add to BIG MAGIC Bihar & Jharkhand’s massive reach as it spreads out to a larger diaspora across India.

Backed with an aggressive distribution plan and an endeavor to reach its rich regionally rooted content, to discerning audiences across the country, the channel’s availability on the massive DTH platform - Airtel Digital TV is a step in this direction. With an eclectic content mix that encompasses a wide slate ranging fiction, crime, reality, music, devotion, movies and mythology, tailored to offer a wholesome family viewing experience, the Channel is primed to get a huge loyal audience base instantly. Viewers can now savour television shows coated with the regional flavor ranging Police Files, Hindustan ka BIG Star, Bhojpuri Films, BIG Memsaab, BIG Bahuria and upcoming reality show BIG Folk Star.

Commenting on the development, Reliance Broadcast Television Business COO Lavneesh Gupta said, “We are a leading player in the regional market and have delivered excellent performance. We see a huge opportunity in catering to a larger diaspora by partnering with Airtel Digital TV and our endeavor is to reach our content mix to the discerning audiences spread across the length and breadth of India. We are proud to partner with them as yet another step in this direction.”

BIG Magic Bihar and Jharkhand is currently available on Dish TV, Hathway, Incable, Manthan, Digicable, GTPL, Siti Cable, Maurya, DEN and other all independent operators.