MUMBAI: The industry led TV ratings agency BARC India has announced its new logo and brand visual identity that has a tinge of inspiration from the famous 3-D combination puzzle that everyone has a kid loves to play- the Rubik’s cube.

“The new logo and brand visual identity, inspired from the Rubik’s Cube for solving the structural problem of moving the parts independently without the entire mechanism falling apart, now looks like an intelligent puzzle waiting to be solved!” states the company through a release.

Designed by Famous Advertising, the logo aims to engage every customer with robust, intelligent, solid, comprehensive, accurate, reliable, transparent and accountable processes and possibilities.

Says BARC India CEO Partho Dasgupta, “It’s the process of solving the puzzle which adds to the excitement and challenge of finally getting it right. Which is exactly what we want our new brand identity to reflect. The idea is to enjoy every milestone in creating history while in the process of designing, commissioning, supervising and owning India’s Broadcast Audience Measurement System, which unarguably will be globally the largest and most modern system.”