MUMBAI: Dentsu Aegis Network has appointed Harsha Joshi as its executive VP- group trading. Joshi will report to Dentsu Aegis Network chairman and CEO south Asia Ashish Bhasin.

Joshi is an industry veteran who brings with her over 23 years of experience in media buying & planning, branded content and media audit and advisory.

She has been the head of media buying at Fulcrum (Mindshare), headed media buying at Madison Media for 12 years. She also served as CEO – media & international at Spatial Access Media Solutions and her last stint was at McKinsey, India as media advisory.

Bhasin said, “The remarkable growth that the Dentsu Aegis Network has had has resulted in our scale growing rapidly. To ensure our clients get the best global practices in the extremely important area of Trading, we decided to invest in a very senior resource. After evaluating several candidates, we were delighted to have Harsha join us. She brings with her unparalled experience in the area of Trading and we will use her expertise across the Dentsu Aegis Network. Trading is our strength and Harsha will help us maintain that edge.”

Sounding excited about her new assignment, Joshi added, “I am truly looking forward to this role. With three strong media agencies, Carat, Vizeum and Dentsu Media in our group, and with so many large local and global clients, I am sure that we will be able to add value to our clients like no other agency can. Their professional and transparent approach, backed by best-in-class people, global tools, learning and systems attracted me to join Dentsu Aegis Network, which is India’s fastest growing advertising & media network for the second year in a row.”