New Delhi, 23rd June, 2006: Leading Sport Lifestyle Company PUMA today announced the launch of its mega store in Chennai. With the launch of this exclusive store, Puma leaps into the Indian Market and takes a step closer to achieve its aim of becoming the most desirable sports lifestyle brand in India.

Puma promises to offer a wide range of apparel and accessories in a completely novel and unique environment through its exclusive branded store. Done in the official colors of Red and White and spread over a sprawling fifteen hundred square feet, the store houses the entire international collection of Puma apparels, shoes and accessories. Apart from the sports performance products, the store caters to a new product range. The new product range will be available through “Motorsport”, “Moto”, “Golf”, “Yoga/Lounge” and “Beach Wear” collections. Besides this, Puma will also offer new products and colorways to consumers over four seasons in a calendar year. Being the official licensees for Ferrari and B.M.W, this PUMA store will also host a range of these branded shoes, apparels, accessories and promises to provide customers more than what they could have asked for.

Unveiling the details of this exciting brand Mr. Rajiv Mehta, Managing Director, Puma Sports India Pvt.Limited said “We believe that the sports apparel segment has a huge potential in the Indian market. Today customers look for a world-class, quality product. Puma is all this and more! Puma is a strong product coupled with a unique and fun experience, which will redefine the sports lifestyle market in the country."

There could not have been a better time to launch the Puma store when the entire country is going Ga-Ga over soccer and 12 of the 32 teams in this year's finals will be wearing Puma--including all five qualifiers from Africa, especially as the 2010 World Cup will be held in South Africa . The expansion plans of Puma Sports India are ambitious, with the aim of establishing Puma in India at parity with the Global Brand position. The long term mission of the company in India is identical with the global Puma mission, namely to become the most desirable sports lifestyle company in India.

About PUMA

PUMA® is the global athletic brand that successfully fuses influences from sport, lifestyle and fashion. PUMA’s unique industry perspective delivers the unexpected in sportlifestyle footwear, apparel and accessories, through technical innovation and revolutionary design. Established in Herzogenaurach, Germany in 1948, PUMA distributes products in over 80 countries. For further information please visit www.puma.com <http://www.puma.com> and www.pumafootball.com

For further information, please contact :
Teena Sukheja @ 9871597718
Himani Ghildiyal@ 9891374069
hghildiyal@perfectrelations.com <mailto:hghildiyal@perfectrelations.com>
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