Mumbai: AXN, the action and adventure channel for Indian viewers, received international recognition for its top rated series The Man's World Show when it won the heavily contested "Best Entertainment Programme" category at the 2006 Asian Television Awards ceremony held last Thursday in Singapore.
The Man's World Show was a first-of-its-kind television programme in India that was focused on issues that matter to men in a tongue-in-cheek fashion. Irreverent and cheeky, the show was hosted by Ash Chandler and Vrajesh Hirjee, who interviewed top celebrity guests, and also gave advice about fashion, cars, gadgets and new trends, all while keeping the viewers laughing for the length of the show.
Says Sunder Aaron, Creator of The Man's World Show and Country Head of AXN, "AXN over the years has built a large and loyal viewership base in India. Creating an AXN original production for our viewers was the next step in meeting viewers' needs and will help us solidify our leadership of the English entertainment genre in India. With The Man's World Show, we were consciously trying to produce a show for men that would be different from all else seen on Indian television. Of course, we wanted all the women out there to watch too."
Adds Ricky Ow, General Manager of SPE Networks - Asia, is delighted with the win, "For our one-year-old AXN production unit, we cannot ask for a better start. Not only did The Man's World Show win the 'Best Entertainment Programme' in Asia, but Mondo Magic Singapore was also highly commended for its entertainment efforts. Both shows have a unique and bold approach in ensuring that the entertainment value on AXN is high and yet is different from what others are doing. The awards have confirmed the quality of AXN original productions along with top flight international series such as CSI, The Amazing Race, 24 and Nip/Tuck."
Targeting an upwardly mobile male audience, The Man's World Show provided the Indian viewers with advice, answers, options and ideas for their evolving cosmopolitan lifestyles. With its real life cast and characters (and a little bit of chaos mixed in), this AXN Original Production presented each episode with a different theme of importance.
The two quirky hosts livened up the show with their fast talk and quick wits, and with the help of regular figures like Sonia the Bartender, Doctor Love, and Benny the thirty-year-old virgin, who helped shed light on everything that a man wants or needs to know.
The audience was treated to episodes with themes such as "The Art of Seduction", "The Rules of Success in the Workplace", and "How to be the Perfect Lover". The appearance of celebrity guests like Hollywood superstar - Will Smith combined with a bevy of Bollywood beauties like Tanishaa, Celina Jaitely, Amrita Arora, Mandira Bedi, Minisha Lamba among a host of others increased the glamour quotient on the show by leaps and bounds! The celebrities on the show were seen in a new light when they gave the viewers their very personal views on love and life.
Says Sunder Aaron, "News of the award is especially exciting for us because it perfectly sets the stage for Season 2 of The Man's World Show, launching on AXN in January, 2007. More on that later!"
About AXN
Delivering top rated series, blockbuster features, adventure-reality and first-run lifestyle sports programming, AXN is a leading international television destination among young adults 18-34. AXN is seen in 50 countries across Asia, Latin America, Europe and the Middle East, and is part of Sony Pictures Television International's diverse portfolio of over 40 global networks. Sony Pictures Television International is a Sony Pictures Entertainment company.
AXN Asia is available to more than 78 million households 24-hours daily throughout Asia in Taiwan, India, Hong Kong, Singapore, Thailand, Philippines, Japan, Sri Lanka, Pakistan, Bangladesh, Malaysia, Indonesia, Brunei, Cambodia, South Korea, Macau, Papua New Guinea, Nepal, Maldives, Mongolia and in hotels and VIP compounds in China. AXN can also be seen in 40 million cable television households on time-block basis in China. More information about AXN can be found online at www.axn-india.com.
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