MUMBAI: E24 is the No 1 channel among all Bollywood news channel in terms of time spent by viewers and the TAM data for Week 31 indicates that it topped with 19.6 minutes TSPV as compared to 14.5 minutes, recorded for Zoom. The higher numbers indicate that after switching to the channel, viewers have preferred to continuously watch the channel rather than frequently switching to other channels.

 
The viewership of E 24 channel is rising rapidly because of Bollywood Reporter, E Special, Bollywood 20:20, U, Me & TV. The channel has recently introduced E24 News which has further broad-based entertainment news for all its viewers to include Hollywood news, TV news, fashion news & music news. E24 is updated five times a day. Sundays on E24 have three fresh weekly programmes between the peak band of 12 pm-2 pm:  Rising Stars, Sound of  Bollywood  & TV ke Peechey Kya Hai.