Mumbai, 26th November 2005: ETC hosted a grand star-studded premiere of the much awaited laugh riot ‘Deewane Hue Pagal’ with FAME Adlabs, part of Shringar Cinemas Limited. It was an event that left everybody asking for more. While the public which had gathered around Fame Adlabds in Andheri, cheered every time a star descended, stars themselves waved graciously to acknowledge their fans and their own popularity.
For the premiere, FAME Adlabs rolled out its special red carpet to welcome the film’s star cast and the city’s glitterati, while media partner ETC’s hostess ‘Akriti Kakar’ received the guests in style. Director Vikram Bhatt was the first one to arrive and then came Suresh Oberoi. There on celebrities just kept coming in. Akshay Kumar created hysteria when he walked in Kaitrina Kaif, Arti Chabariya, Riya Sen, A.G.Nadiadwala, Johny Lever, Shahid Kapoor, Rimi Sen, Sushma Reddy, Dabboo Ratnani, Smita Thakrey, Gauhar Khan, Aslam, Khan, Mukesh Bhatt, Vivek Oberoi, Firoz Nadiadwala, Kunal Das Gupta, Akash Deep, Sheeba, Ahmad Khan, Pooja Kanwar, Mr. Vikas Gupta, Mr Jagjit Singh Kohli and Suresh Menon generated loads of interest.
The film’s release has been perfectly timed with the ongoing season of festivities, offering the ultimate treat of fun and excitement to Mumbai’s film lovers.
ETC’s star host ‘Suresh Pillai Menon’ received the stars and invited guests to grill them about how all Deewane have turned Pagals in the film ‘Deewane Hue Pagal’, produced by Feroz Nadiadwala and directed by Vikram Bhatt. The movie, the hosts, the surroundings, the ambience…. everything was just right for the splendid premiere of the Akshay Kumar, Suniel Shetty, Shahid Kapoor, Rimii Sen, Om Puri, Paresh Rawal, Johny Lever and Suresh Menon starrer ‘Deewane Hue Pagal’.
This madcap laugh riot also stars a dog and a parrot.
ETC had earlier organised a road show and contest across six cities namely Meerut, New Delhi, Agra, Kanpur, Lucknow and Varanasi, and selected 6 winners
-- Two Diwanee and four Diwane, who were Pagal enough to do weird acts and deeds to woo and win the heart of their sweethearts. These winners were flown to Mumbai as special guests to watch the premiere of ‘Deewane Hue Pagal’ with their favorite stars.
Names of the winners are
Ms. Pooja Arora (Delhi)
Mr. Rajiv Rai Arora (Delhi)
Mr. Ansul (Gurgaon
Mr. Ankit Mehra (Rai Bairelly
Ms. Mandeep Kaur (Rai Bairelly
Mr. Shashant Misra (Kanpur)
With this movie, A.G. Nadiadwala completes fifty years of splendid and successful filmmaking. This Premier also honored the occasion.
Commenting on this association, Mr. Vikas Gupta, said, “ETC has a very long and close affiliation with the Hindi film and music industry. In fact, ETC has become defacto platform for this industry. Association with the premieres of the films is just an extension to this relationship. Films are an integral part of ETC Culture and programming mix. Bada Parda on ETC always associates with films of mega stars and mega directors with power packed performance. We are proud to be part of Deewane Hue Pagal.”
Watch the Exclusive Telecast of the Premiere of Deewane Hue Paagal on ‘ETC Bada Parda’ on Tuesday, November 29, 2005 from 8.30 p.m.
ETC is a music based entertainment channel with music dominating more than 98% of the programming content.
In all India markets, ETC enjoys the largest reach amongst all the music channels. ETC is watched by more then 30 million households.
For Media Informtaion:
Neelam Gupta
Corporate Communication
ETC Networks Ltd,
Tel: 022 – 2674 2503 (D), 26732033-7
Email: corpcomm@entertainmenttv.com
& etc_music@yahoo.co.in
