Yet another family drama targeted at the Indian housewife (or should that be North Indian housewife) hits the small screen today with the launch of "Kangan" on Star Plus.

And the Star India team has chosen a novel way to make the public aware of what exactly is happening. Keeping in mind the "women-centric" nature of the serial, teams are fanning out in the ladies compartments of local trains that every day bring commuters into Mumbai's business districts. Gold-plated "kangans" (chunky bangles) are being distributed to the women passengers as a one-day promotional exercise. "Kangan" is the heavy bangle that North Indian women wear after marriage and is normally a family heirloom the mother-in-law gifts to the daughter-in-law.

Star has been using ad stickers on the walls of Mumbai's local trains for advertising its serials but this is the first time that they are attempting to get their message across by actually meeting passengers.

The weekly family drama, produced and directed by yesteryear's actress Asha Parekh through her Akruti Productions, will air every Thursday at 9:30 PM