MUMBAI: Content aggregators, ad agencies and The writing is clearly on the wall - TV channels and In an extremely jovial atmosphere, the panelists Balsara’s reference to The Times of India (TOI) as the Balsara’s rejoinder was that they had In his presentation, Arora mentioned how the scenario Excerpts: * Media habits have not just evolved but they have * The ground rules indicate that one must get an * Products (including print and TV) have become * Mere communication isn’t enough but it must be * There is a convergence of content and commerce. * Advertising has to meet advertising events and * A 360 degrees sweep for products and services – * Madison (advertising) must meet Vine * Music or TV content or feature films are longer just Mindshare Fulcrum MD Vikram Sakhuja Zee Television president Apoorva Purohit Event management specialist Wizcraft director Sabbas Moderator Balsara summed up the proceedings eventually
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The session: Advertising: how to make the rupee go |
Moderator: Sam Balsara, chairman, Madison Communications |
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