MUMBAI: Havas Media Group India has yet again retained MTS India’s integrated media business following a multi agency pitch which included all the top agencies.

Speaking on the retention, MTS India chief marketing and sales officer Leonid Musatov said, “Havas has been our partner since we launched in this country. Their thought leadership, digital-at-the-core approach and category understanding was impressive. Considering all such attributes, we have decided to retain Havas as our partner agency.”

“Given MTS India’s data centric play within the telecom industry we wanted to extend our digital focus. After considering various options, we have decided to retain Havas Media as our agency. We look forward to working with the Havas team with renewed vigour,” added MTS India brand and media director Amitesh Rao.

Havas Media Group India and south Asia CEO Anita Nayyar said, “It is a matter pride that MTS has once again chosen Havas Media. The pitch has further entrenched our relationship with MTS. It has been a great association till now and we will ensure we provide more meaningful connections for the brand in the coming year.”

“MTS is a dynamic brand which thrives on innovation. We are very confident that we will keep up the great work that we have been doing over the years for the brand. We are delighted to be extending our partnership with them,” commented Havas Media India MD Mohit Joshi.

Havas Media recently won the integrated media mandate of Yepme.com and the digital duties of XOLO mobile and Business World.