MUMBAI: BBC World News and bbc.com have announced the launch of a month-long season of programmes focusing on China. Designed in China, will be shown on TV and online from 6th October to 2nd November 2014. It will explore how China is innovating across a range of sectors from medical research and science, through consumer technology to the creative world of film and art.
Global consumers are familiar with the “Made in China” label, but the BBC asks how long it will be before “Designed in China” becomes the mantra. China is continuing its rise and emergence as the world’s second superpower, and a range of specially commissioned specials for TV and online asks whether it can surpass its U.S., European and North Asian competitors.
Liz Gibbons, Commissioning Editor, Editorial, BBC Global News Ltd, says: “Innovation has been the engine of economic growth, and lies at the heart of increased living standards; unsurprisingly, the impressive recent growth in innovation in emerging economies has been led by China. The BBC has called on its unrivalled network of bureaux in Beijing, Shanghai and Hong Kong and on its China experts and correspondents to report on what China is doing to get ahead of the rest, and whether this increase in innovative activity will come at the expense of the West.”
