MUMBAI: MAX2, the second Hindi movie channel from the stable of India’s leading television network, Multi Screen Media (MSM) has launched its digital campaign #isupportgoodmovies. With a differentiated brand positioning of ‘Jab dekho tab naya’, the channel believes in keeping the spirit of timeless, good movies, alive. The digital campaign movement is an effort to celebrate the magic of iconic films.

The objective of the channel’s digital campaign was not only to appeal to the needs of the discerning Indian audience who appreciate rich Indian cinema, but to inspire newer audiences to recognize, appreciate, and admire what went into creating them, as well. The campaign on Twitter and Facebook has garnered support from not only savvy social media influencers, but a good fan following who wanted to see iconic films brought back to life on television screens.

As part of this exciting movement, tweets were exchanged to stoke the need using #BringBackGoodMovies, turning into a huge sensation on Twitter. To sustain the buzz around this campaign promotion, the conversation transitioned to #IsupportGoodMovies, which became a trending subject on Twitter.  With almost 6000 mentions between #BringBackGoodMovies and #ISupportGoodMovies, the movement gained new followers on Twitter in just a span of 6 days. A dynamic cover photo app which showcases the pictures of the good movie supporters has added momentum to this movement. It got people talking about movies like never before, ushering the need to see great cinema.

Commenting on the launch of the channel’s digital campaign, Vaishali Sharma, VP Marketing, MAX2 said, “There are several people on social media platforms who love and cherish iconic films and our digital campaign brings together like minded individuals with a common love for such timeless cinema. We as a channel wanted to establish that emotional connect with our viewers and our campaign helps people to profess their love for movies in the digital space.”