MUMBAI: Havas Media India has won the integrated media duties of Borosil Glass Works in a multi agency pitch. The account is estimated to be upwards of Rs 20 crore and will be handled out of the Havas Media Mumbai office.

Borosil Glass Works Consumer Products VP Rituraj Sharma said, “Havas Media came across as a very professional and a passionate agency. Their transparency, knowledge and media expertise was impressive. We wanted a dynamic partner to help us scale further and found one in them.”

Havas Media Group India and south Asia CEO Anita Nayyar added, “Borosil is a prestigious and trusted brand in India and we are glad they have entrusted us with their business. It has been a good year of integrated media wins for us. Our ability to provide meaningful connections across communication touchpoints has been appreciated by clients.”

“This win further consolidates our integrated media offering with digital at the core. We look forward to partnering with Borosil as they scale in India,” commented Havas Media MD Mohit Joshi.

Borosil Consumer Products division sells microwavable and flameproof kitchenware and glass tumblers through over 5000 retail outlets. The products are synonymous with elegance, dependability, safety and ease of use. Recently Borosil has also diversified into small appliances, melamine dinnerware and home decor. Borosil also specialises in scientific glassware which has found use in over 2000 different products and applications, in areas as diverse as Microbiology, Biotechnology, Photo Printing, Process Systems and Lighting.

Havas Media recently won the integrated media mandate of World Kabaddi League, MTS India, Yepme.com and the digital mandate for XOLO mobile.