MUMBAI: Myntra has teamed up with iProspect Communicate 2 to become the first brand in India to sign up for Google Analytics Premium (GAP).

For years, Google Analytics has been a digital marketer’s best friend, providing them with data driven insights into the target audience, allowing them to narrow in on the customer path and tailor the campaigns, according to the user. Google Analytics Premium offers all these features plus those additional aids that marketers have been dreaming of.

GAP is more powerful, provides deeper insights and ensures complete support to brands. iProspect Communicate 2 has a team of trained and certified experts who are dedicated to offer complete GAP support in terms of implementation guides, training and audits. This will be exceptionally beneficial to a huge e-commerce site like Myntra.com with a registered base of 10 million and growing.

iProspect Communicate 2 MD Vivek Bhargava said, “We were the first Google Analytics Certified partners in India six years ago. Quite naturally, Google thought we would be the best company to be their first Analytics Premium partner, as well. Companies like Myntra that garner a huge amount of traffic, need an enterprise version of Google Analytics. Our data led approach to digital marketing has always delivered superior ROI to our clients and I believe this development will continue and grow with Myntra as well.”

The same enthusiastic approach was shared by Myntra chief revenue officer Prasad Kompalli. He was quoted as saying “Over the past few years, the number of users choosing to shop online has shot through the roof. This being said, the sheer volume of data that is generated is unimaginable. We need to segment our traffic in greater detail and this is where Google Analytics Premium will help us. We have multiple marketing channels like Adwords, Doubleclick, GSP, TV etc. With real-time data updates and easy ways to analyse multiple channels of data, Google Analytics Premium will help us to come up with innovative data insights. We feel we can offset the higher price of the tool with the savings we will be generating.”